The "Key Measures" consists of 10 parts and 40 specific measures, aiming to deeply implement the latest decisions and deployments of the Party Central Committee and the State Council on optimizing the business environment, benchmark against the international first-class level, and comprehensively promote the implementation of the requirements of strengthening the market to promote fairness, strengthening services to increase convenience, strengthening the rule of law to stabilize expectations, strengthening openness to improve quality, and strengthening reform and innovation in the field of market supervision. Key measures for optimizing the business environment in the field of market supervision are proposed.

The Key Measures have the following characteristics: firstly, adhering to a problem oriented approach. Pay attention to the demand orientation of business entities and further optimize the supply of policy measures for the business environment. Especially for some common and prominent issues that business entities have paid attention to and reflected on in recent years, such as changes in the registered capital subscription system, difficulties in inter provincial migration of enterprises, the need to improve the convenience of access for chain enterprises, the existence of impersonation registration, occupational claims, and some issues that affect the business environment in regulatory law enforcement, such as "minor offenses with heavy penalties" and "different punishments for similar cases", we actively respond to the concerns of business entities and society, research and propose to promote the introduction of supporting implementation provisions of the Company Law of the People's Republic of China, the direct registration of enterprises for inter provincial migration to the place of migration, prevention of false registration, legal regulation of occupational claims behavior, and improvement of administrative law enforcement discretion standards. We guide local governments to formulate and improve targeted solutions such as non punishment for first violations and non punishment for minor offenses. Practical measures such as reducing punishment lists to further optimize the business environment. The second is to adhere to reform and innovation. Coordinate development and safety, vitality and order, strengthen the concept that everyone is a business environment, and everything is a business environment, adhere to the principle that "the rule of law is the best business environment", market order is the core content of a high-quality business environment, quality infrastructure is an important technical support for optimizing the business environment, and safety is the cornerstone of optimizing the business environment. Coordinate the work of various business lines in the field of market supervision, and propose a series of reform and innovation institutional measures. Research and explore the quality evaluation index system for the development of business entities, and support and guide the high-quality development of business entities. The third is to solidify the foundation of work. From the perspective of establishing a sound long-term mechanism and consolidating basic guarantees, it is proposed to take optimizing the business environment as the "top priority" project, smooth channels for reflecting enterprise demands, improve the mechanism for researching and solving enterprise demands, establish the "three books and one letter" system, establish an expert database for optimizing the business environment, and establish a series of new measures such as business environment supervisors.

Key Measures for Market Supervision Department to Optimize Business Environment (2024 Edition)

(Draft for Comments)

1、Accelerate the improvement of market supervision and optimize the rules and regulations of the business environment system

Adhering to the rule of law is the best business environment, adhering to systematic thinking, innovative thinking, and bottom line thinking, emphasizing strategic thinking and top-level design, adhering to legislation first, and actively building a modern market supervision system.

1. Accelerate the improvement of registration management system rules. Promote the introduction of supporting implementation regulations for the Company Law, and clarify the specific applicable rules for the 5-year subscription period of registered capital of existing limited liability companies. Formulate and issue the "Regulations on Promoting Development and Standardizing Registration Management for Individual Industrial and Commercial Households" to solve difficult problems such as direct registration, cluster registration, mandatory cancellation, and improper penalties for "individual to enterprise" conversion. Develop and introduce guidelines for enterprise name declaration, and strengthen the preventive protection mechanism for well-known enterprise names. Study the legal system for protecting business names. Research and introduce a system for managing the registration of beneficial owners. Adhere to the reform orientation, coordinate development and security, and study and improve the legal system for registering business entities.

2. Accelerate the improvement of fair competition system rules. Promote the promulgation of the Regulations on Fair Competition Review, improve review standards and procedures. Promote the revision of the Anti Monopoly Compliance Guidelines for Operators, promote the issuance of the Interim Provisions on Anti Unfair Competition in the Internet, and study the formulation of the Anti Monopoly Guidelines for the Drug Industry. Develop and issue guidelines for the review of horizontal concentration of operators, formulate technical specifications for the application of anti monopoly review for concentration of operators, optimize the review plan for simple cases of concentration of operators, and study and draft guidelines for the review of non horizontal concentration of operators.

3. Accelerate the improvement of market order and institutional rules. Revise the Management Measures for the List of Serious Violations and Distrust in Market Supervision and Management. Promote the introduction of the "Measures for Handling Illegal and Irregular Charging Behaviors of Enterprises" and the "Compliance Guidelines for Charging Behaviors of Online Trading Platforms" to help reduce the burden on enterprises and regulate platform charging behaviors. Research and formulate the "Compliance Guidelines for Charging Behavior of Industry Associations and Chambers of Commerce" to guide the standardization of charging items and procedures.

4. Accelerate the improvement of the "three products and one specialty" system rules. Promote the revision of laws and regulations such as the Product Quality Law, Certification and Accreditation Regulations, Drug Administration Law Implementation Regulations, and Special Equipment Safety Supervision Regulations, effectively improving regulatory level. Promote the formulation and revision of departmental regulations such as the Measures for the Supervision and Administration of Food Commissioned Production and the Regulations on the Supervision and Administration of Food Production and Operation Enterprises in Implementing the Main Responsibility for Food Safety, effectively ensuring the safety of people's lives and property.

2、 Creating a convenient and standardized environment for the entry and exit of business entities in the field of market supervision

Continuously promote the improvement of market economy basic systems such as property rights protection, market access, fair competition, and social credit. Accelerate the construction of a unified national market, establish a unified market system and rules, and promote the smooth flow of commodity factor resources on a larger scale. Continuously optimize market access, improve market exit mechanisms, and promote the facilitation and standardization of market access and exit.

5. Improve an efficient, convenient, honest and orderly registration management system. Continuously promote the reform of market access facilitation, focus on reducing institutional transaction costs, and continuously stimulate the endogenous motivation and innovation vitality of business entities. Research and formulate regulations on the standardized management of registration matters for business entities, promote the standardization of registration and filing matters for business entities, and standardize matters such as residence and business scope. Revise the relevant regulations on the management of corporate legal person archives, clarify that enterprises can directly register for cross provincial relocation in the place of relocation, unify the standards, procedures, and time limits for submitting materials, and accelerate the full online processing of enterprise relocation. Research and explore measures to facilitate and standardize the admission of chain enterprises. Provincial market supervision departments will simplify the admission process, procedures, and materials for chain stores with unified standards that have already passed the admission process for headquarters and standard stores within the same province (autonomous region, municipality), and explore the implementation of a notification commitment system. Optimize sampling work and research the use of information technology to reduce the frequency of sampling for products of the same category in the same production enterprise. Strengthen the main responsibility of enterprises and urge them to fulfill their obligations of authenticity, accuracy, and effectiveness in registering and filing matters. Strengthen the obligation of subscribed capital to be paid in accordance with the law and on time, and ensure the integrity, order, and safety of transactions. No punishment shall be imposed on business entities engaged in non licensed business activities outside the registered business scope, and the level of regulatory services shall be effectively improved. Strengthen the obligation of company information disclosure, strengthen social supervision, and build an honest market.

6. Promote the application of electronic business licenses. Promote the application of electronic business licenses in market supervision services such as registration of business entities, inquiry of registration files, handling of licensing and approval matters in the field of market supervision, submission of annual reports and independent disclosure of information, and online lighting of e-commerce operators. Continuously promote the cross regional, cross departmental, and cross industry interoperability and sharing of electronic business licenses, and expand the application of electronic business licenses in high-frequency enterprise services such as market access, taxation, social security, finance, and bidding.

7. Promote the standardization of administrative licensing in the field of market supervision. Establish a standardized updating mechanism for the implementation of administrative licensing matters in the field of market supervision, strengthen inventory management, and continuously promote the standardization, standardization, and facilitation of administrative licensing in market supervision. Guide various regions to implement standardized licensing matters, improve approval service guidelines, and provide standardized, convenient, and efficient licensing approval services to the public.

8. Improve a convenient, efficient, and orderly market exit system. Continuously implement the "Guidelines for Enterprise Cancellation (2023 Edition)". Enhance the awareness of enterprise deregistration in accordance with the law, and guide enterprises to exit the market in compliance with the law. Improve the system of enterprise closure. By relying on platforms such as "One Network Service" for enterprise deregistration, establish a multi departmental collaborative work mechanism to promote the efficient handling of "one thing" for enterprise deregistration. Introduce specific institutional mechanisms and implement the mandatory deregistration provisions of the Company Law.

9. Prevent false registration. Seriously implement the Regulations on Preventing and Investigating Illegal Registration Acts of Counterfeiting Enterprises, and solve the problem of enterprises being counterfeited in registration. Improve the mechanism for revoking registration, clarify responsibilities, and optimize processes. Adhere to the principle of "one matter, one person, one authentication" and optimize the real name authentication mechanism for enterprise registration. Promote mutual recognition of identity authentication information in the process of obtaining business licenses and invoices. Strengthen the monitoring of data quality of business entities and the supervision of business addresses, registered capital contributions, etc., further standardize intermediary agencies, and strictly crack down on false registration behaviors in accordance with the law.

3、 Maintaining a fair and orderly market competition environment

Strengthen the basic position of competition policy, improve the fair competition system and mechanism, treat all types of enterprises equally, increase efforts to clean up and abolish regulations and practices that hinder unified markets and fair competition, and continue to create an environment of fair competition and competitive development.

10. Establish a sound system and mechanism for fair competition. Give full play to the role of the Office of the State Council's Anti Monopoly and Anti Unfair Competition Commission, and strive to create a market environment that encourages orderly competition. Deepen the evaluation of market competition, improve the legal system of fair competition, enrich competition supervision and law enforcement tools, and increase the investigation and punishment of typical illegal cases.

11. Strengthen the supervision and enforcement of anti-monopoly and anti unfair competition. Carry out special actions to rectify prominent issues of local protection and market segmentation, maintain fair competition market order, highlight the focus of rectification, strengthen regulatory and law enforcement authority, and vigorously rectify improper market intervention behavior. Fully implement the fair competition review system, resolutely correct the use of credit evaluation and other means to set implicit market access thresholds and hinder the free flow of commodity factors. Promote the special action of anti-monopoly law enforcement in the field of people's livelihood. Strengthen anti monopoly supervision on concentration of operators, accurately identify competition issues, maintain fair competition market order, and create broader development space for business entities. Continuously promote the guidance work for enterprises to respond to overseas antitrust lawsuits.

4、 Strictly regulate market order

Market order is one of the core elements of a high-quality business environment. Continuously standardize market behavior, innovate regulatory mechanisms, promote fair competition through fair supervision, severely crack down on illegal and criminal activities that disrupt the socialist market economy order, prevent bad currency from driving out good currency, protect the legitimate rights and interests of enterprises, safeguard the legitimate rights and interests of consumers, and focus on improving the integrity, order, and safety of market transactions.

12. Comprehensively promote credit risk classification management. Implement a universal enterprise credit risk classification indicator system (second edition). Research and establish a credit risk classification management system for individual industrial and commercial households. Actively promote the organic combination of enterprise credit risk classification management and professional field supervision, and expand and deepen the application of enterprise credit risk classification management.

13. Promote the orderly development of platform economy. Improve the rules and regulations of the platform economy system, strengthen standardization construction, and improve the certification and recognition system for e-commerce supervision, data security, and other aspects. Carry out the 2024 Network Market Supervision to Promote Development and Ensure Security Special Action. Establish a regular supervision and coordination mechanism for live streaming e-commerce platforms. Standardize the pricing behavior in the field of platform economy, explore the establishment of a negotiation mechanism between platforms and operators within the platform, and protect the independent pricing rights of operators within the platform.

14. Promote the sustainable and healthy development of the advertising industry. Strengthen prevention first, improve advertising monitoring mechanism, and strengthen advertising oriented supervision. Carry out actions to enhance the service capabilities of the advertising industry, establish and utilize the "Advertising Cloud Classroom" training platform, strengthen training for small and medium-sized advertising enterprises, and enhance the professional skills and legal literacy of practitioners. Strengthen research on new advertising formats, promote the introduction of a number of "small and flexible" advertising law enforcement and compliance guidelines, and further increase the scientific and transparent nature of advertising regulatory rules.

15. Establish a long-term mechanism for outstanding accounts. Implement the Regulations on Ensuring Payment of Funds for Small and Medium sized Enterprises, and do a good job in publicizing information on overdue payments by large enterprises to small and medium-sized enterprises. If an enterprise conceals the true situation or engages in fraud in disclosing information, the market supervision department shall impose penalties in accordance with the relevant provisions of the Interim Regulations on Enterprise Information Disclosure.

16. Improve smart regulatory capabilities. Continuously innovate regulatory methods and protect the legitimate rights and interests of all types of business entities equally in accordance with the law. Adhere to the rule of law supervision, credit supervision, and smart supervision. For new formats, models, and economies, adhere to inclusive and prudent supervision, research and explore sandbox supervision and other models, and improve fault tolerance and error correction mechanisms. Comprehensively upgrade the national enterprise credit information disclosure system, continuously improve the functions of the national 12315 platform, accelerate the construction of the national network transaction supervision platform, special equipment intelligent supervision platform, and "double random, one public" supervision platform. Improve regulatory technology and means, use technologies such as the Internet of Things and artificial intelligence to empower regulation, and explore the implementation of off-site supervision through smart supervision, remote supervision, and seamless supervision.

5、 Promote strict, standardized, fair, and civilized law enforcement

We must adhere to the rule of law in administration and abide by legal responsibilities, and cannot act without authorization by law. We must adhere to the principle of following the law, enforcing the law strictly, and punishing violations of the law. We must strictly regulate fair and civilized law enforcement, regulate the power of law enforcement discretion, and increase law enforcement efforts in key areas that affect the vital interests of the people. Clarify the relationship between government and market, government and society, and pay more attention to using laws and systems to curb improper intervention in economic activities.

17. Strengthen strict law enforcement in key areas. Intensify law enforcement efforts in areas related to food and drug safety, product quality and safety, and special equipment safety, which are closely related to the safety and health of the people. Punish in accordance with the law those who intentionally disrupt market order, such as endangering public safety, producing and selling counterfeit goods, disrupting fair competition, and infringing on the legitimate rights and interests of consumers. For prominent issues that have been strongly reflected by the masses, broken through moral bottom lines, and caused serious consequences, they shall be severely punished in accordance with the law. Intensify the protection of intellectual property rights and carry out special actions for intellectual property law enforcement. Strengthen the connection between execution and increase the crackdown on intentional illegal and criminal acts.

18. Improve the benchmark for administrative law enforcement discretion. Adhere to the principle of equivalent punishment and proportionality, and guide local authorities to improve the benchmark of administrative law enforcement discretion. Adhere to the unity of political effect, social effect, and legal effect, and punish food small workshops, small vendors, small and micro enterprises and other entities. It is necessary to combine the nature, severity, and degree of social harm of the illegal behavior, comprehensively consider factors such as social mentality, public emotions, and the capacity of the parties involved, scientifically determine the punishment method and amount, and correct "minor offenses with heavy penalties" and "different punishments for similar cases". Research and develop law enforcement and case handling guidelines in the field of market supervision, and strengthen classification guidance for areas that are prone to controversy. Accelerate the establishment and implementation of a case guidance system in the field of market supervision.

19. Strengthen fair law enforcement. We must firmly grasp the pursuit of the rule of law value of fairness and justice, and strive to ensure that enterprises and the public can see a clear and upright attitude in every law enforcement behavior, and feel fairness and justice in every law enforcement decision. Adhere to the principle of balancing leniency and severity. For non subjective intentional and timely correction, minor illegal behavior, no harmful consequences caused, or proactive elimination or mitigation of harm, no administrative penalty or lighter punishment shall be imposed in accordance with the law. Guide local authorities to formulate and improve a list of first violation non punishment, minor exemption from punishment, and reduced punishment, and refine the scope and standards of non punishment and reduced punishment in accordance with the law.

20. Adhere to law enforcement. Establish a sound legal review mechanism for administrative penalty cases, and before making administrative penalty decisions, personnel engaged in legal review of administrative penalty decisions should conduct legal reviews; Decisions shall not be made without legal review or approval. Actively leverage the role of legal advisors in lawful administration. Improve administrative law enforcement procedures, implement a record keeping system for the entire law enforcement process, strictly prevent problems such as non-standard and disorderly law enforcement, and punish law enforcement corruption. Strictly implement the system of administrative law enforcement fault responsibility. Adhere to the principle of combining punishment with education, explore the implementation of compliance management mechanisms in the field of market supervision, regard compliance management as a proactive measure to eliminate or mitigate the harmful consequences of illegal behavior, and impose lighter or mitigated penalties. If the parties have evidence to prove that there is no subjective fault, no punishment shall be imposed in accordance with the law. Build a legal system for administrative guidance and strengthen the role of administrative guidance.

21. Standardize professional claims behavior in accordance with the law. Give full play to the social supervision role of punitive damages for serious illegal acts in accordance with the law. Punitive compensation shall not be applied to those who deceive operators into compensation or extort through methods such as carrying, transferring, falsifying, altering the production date of goods, fabricating facts, etc., and shall be dealt with in accordance with relevant laws and regulations such as the Public Security Administration Punishment Law; If a crime is constituted, criminal responsibility shall be pursued in accordance with the law. For those who use complaints and reports to seek illegitimate benefits, infringe upon the legitimate rights and interests of business operators, and disrupt the order of the market economy, strict examination should be conducted to accurately grasp the scope of complaint acceptance and the conditions for filing reports. Strengthen the collection and analysis of big data for complaints and reports, improve cross regional and cross domain reporting cooperation, and promote the establishment of an abnormal list, combined case handling, and combined case notification. Strictly implement the provisions of punitive damages for defects such as labels, instructions, and promotional materials, improve specific institutional measures, and refine the scope of defects that do not affect the quality of goods and services and do not mislead consumers.

6、 Strengthen quality infrastructure support and standard leadership

Quality infrastructure is an important technical support for optimizing the business environment. Seriously implement the Outline of Building a Quality Strong Country and the Outline of Standardization Development, promote the integration and coordinated development of standards, metrology, certification and accreditation, inspection and testing, and other elements, and improve the efficiency of quality infrastructure services. Continuously strengthen service awareness and development awareness, and take effective measures to continuously stimulate the vitality of various business entities, especially small and medium-sized enterprises.

22. Give full play to the role of quality foundation support. Building a high-quality country is an important measure to promote high-quality development and the transformation of China's economy from large to strong. Create a new batch of high-level national metrological standards and standards, and approve a new batch of standard materials. Innovative quality incentive policies lead enterprises to enhance their quality awareness. Continuously promote the construction of quality infrastructure integration service bases and deepen the implementation of "one-stop services". Introduce a quality financing and credit enhancement system to help small and medium-sized enterprises expand their financing channels. Play the role of quality in promoting the growth and strength of enterprises, and select a group of leading enterprises in building a strong quality country. Play the role of quality in supporting the construction of industrial circles and strong chains, and launch a number of iconic projects with strong quality chains. Play the role of quality in promoting sustainable urban development, and cultivate a group of high-quality strong counties, districts, and towns.

23. Strengthen the leading role of standards. Deeply implement the Action Plan for Upgrading Traction Equipment with Standards and the Work Plan for Promoting High quality Economic Development with Standard Upgrades, accelerate the action of standard upgrading, and formulate and revise a number of important national standards. Accelerate the construction of national technology standard innovation bases and vigorously cultivate standard innovation oriented enterprises. Continuously carry out testing and evaluation work in key areas, support enterprise research and development to break through key core technologies, and play the fundamental role of standards in supporting industrial stability. Resolutely correct the use of hidden barriers to implement local protection, and increase efforts to regulate and clean up the use of credit evaluation and local standards to construct new hidden barriers. Deepen the special sorting and investigation of local standards, standardize the formulation and application of local standards, and prohibit the use of local standards to implement behaviors that hinder the free flow of commodity elements.

24. Deepen measurement and certification recognition services. Continuously promote the reform of the type approval system for measuring instruments. Revise the Management Measures for Reference Materials to improve the quality and efficiency of reference material supply. Regularly carry out the "Measurement Service for Small and Medium sized Enterprises" activity, organize measurement public welfare training for specialized, refined, and innovative small and medium-sized enterprises, and promote the implementation of the Small and Medium sized Enterprise Measurement Partnership Plan. Promote the establishment of a self declaration system for enterprise measurement capabilities, and help enterprises improve their measurement management system. Efforts should be made to fully leverage the functions and roles of the National Certification and Accreditation Administration, and to improve mechanisms and platforms for inter ministerial cooperation and regional linkage. Accelerate the improvement of a unified national certification, accreditation, inspection and testing system. Establish a certification, accreditation, inspection and testing service model that covers the entire chain, process, and lifecycle to address the issues of breakpoints and blockages in the industrial and supply chains. Deeply carry out the action of improving the quality management system certification for small and micro enterprises and regional pilot work, to help enterprises improve quality and efficiency, and enhance industrial quality competitiveness.

7、 Building a solid safety bottom line

Security is the cornerstone of optimizing the business environment. Adhere to the concept of putting people first, life first, and safety first, adhere to the coordinated high-quality development and high-level safety, conscientiously implement the "four strictest" requirements, strengthen the main responsibility of enterprises, firmly grasp the "three products and one specialty" safety supervision, and firmly guard the safety bottom line.

25. Establish a sound food safety risk prevention and control system. Fully leverage the role of the comprehensive coordination mechanism for food safety. Introduce guidance on strengthening food safety risk warning and prevention. Revise and introduce version 2.0 of the "Two Responsibilities" for food safety. Accelerate the establishment of a whistleblower system for food enterprises. Collaborate with relevant departments to carry out a special action on campus food safety inspection and rectification, and introduce institutional policies to strengthen campus food safety.

26. Strictly prevent and manage drug safety risks. Deepen the action of consolidating and improving drug safety. Strengthen clinical trial management. Strengthen the supervision of high-risk products such as vaccines, blood products, and implantable medical devices. Continuously strengthen the supervision of online sales of pharmaceutical equipment and cosmetics.

27. Strengthen the source control of industrial product quality and safety. Implement production license management for six products including bottled liquefied petroleum gas regulators, promote mandatory certification management for commercial gas stoves, pressure reducing valves, and other products, and implement quality and safety traceability for key products such as wires and cables. Strengthen the construction of basic research and defect investigation technology capabilities, and increase the recall efforts for defects in key motor vehicle products and consumer products.

28. Strengthen the implementation of safety responsibilities for special equipment. Research and develop guidance on the implementation of local supervision responsibilities for special equipment safety, and clarify the list of responsibilities of local market supervision departments. Deepen the special rectification action for urban gas safety and continue to promote the action of building a foundation for elevator safety. Strengthen the standardized management of special equipment inspection and testing institutions, and effectively improve the quality and technical control level of inspection and testing work.

8、 Enhance the internationalization level of the business environment

We will resolutely promote high-level opening-up to the outside world, promote institutional openness in terms of rules, regulations, management, and standards, actively connect with international commercial rules, respond to the demands of foreign enterprises for convenience and fair competition in doing business in China, create a more attractive investment environment, and continue to build the "Invest in China" brand.

29. Optimize the registration management of foreign-invested enterprises. Continuously improve the registration management system for foreign-invested enterprises, adjust and optimize the materials for notarization and certification procedures for foreign (regional) investors. Implement the Special Management Measures for Foreign Investment Access (Negative List) effectively. Accelerate the research and implementation of specific measures, and guide foreign-invested enterprises to adjust their organizational forms and structures in a timely and lawful manner. Fully leverage the efficiency of the data management platform for foreign-invested enterprises and strengthen data analysis for foreign-invested enterprises.

30. Give full play to the role of the pilot free trade zone as a highland for reform. Supporting the integration of international high standard economic and trade rules in conditional free trade pilot zones and free trade pilot ports, exploring and launching a number of valuable measures in areas such as registration and management of business entities, grading and identification of standard substances, inspection and testing of goods trade, certification and recognition, consumer protection, cross-border services, etc., promoting a greater degree of institutional reform and opening up in free trade pilot zones, and accumulating replicable and promotable new experience in optimizing the business environment for the whole country

31. Deepen international exchanges and cooperation in the field of competition. We will coordinate development and security, continuously deepen institutional openness in the field of competition, strengthen international exchanges and cooperation in anti-monopoly, actively connect and absorb high standard international economic and trade rules, and better play the role of fair competition in promoting efficient connectivity between domestic and international markets and enhancing the linkage effect between the two markets.

32. Play the role of standards in ensuring the expansion of high-level opening-up to the outside world. Steadily expanding the opening up of standard systems and supporting foreign-invested enterprises to participate equally in the formulation of standards in accordance with the law. Promote international breakthroughs in important standards, and use standards to help technology, products, engineering, and services go global.

33. Accelerate the promotion of China's certification and accreditation "going global". Establish a sound and perfect international cooperation pattern for certification and accreditation, accelerate the overseas acceptance of certification and accreditation certificates and inspection and testing reports in China, support local governments in actively planning foreign cooperation priorities in the field of certification and accreditation, build a certification and accreditation service chain deeply integrated with the industrial chain and supply chain, enhance the internationalization, marketization, and modernization level of certification and accreditation, and better serve high-quality development and high-level security.

9、 Continuously optimizing government services

Optimizing government services and enhancing administrative efficiency are inevitable requirements for optimizing the business environment and building a unified national market. Adhere to the combination of problem orientation and goal orientation, continuously innovate government service models, optimize government service processes, and comprehensively improve the level of government services.

34. Vigorously promote the efficient completion of one task. Focusing on providing full lifecycle services for business entities, efforts are being made to deepen the reform of "efficiently completing one thing" such as market access, business approval, and exit. Specific implementation opinions have been issued, with a focus on promoting "one thing" such as enterprise information change, opening catering stores, and enterprise deregistration.

35. Continuously strengthen the construction of professional ethics. Implementing the three-year special action plan for the construction of the market supervision system's professional conduct, with a focus on building a satisfactory window for professional conduct in the approval service field, creating a new model for reducing daily supervision burden and increasing efficiency, exploring and promoting a service-oriented law enforcement model, building a caring 12315 brand, implementing a "strong foundation project" for team quality, and carrying out the "clean supervision" construction action, deepening and expanding innovative measures for professional conduct construction, and further improving the performance ability and level of market supervision departments. We will carry out the selection of excellent practice cases of "promoting business environment through the construction of business ethics", highlighting the characteristics of efficient reform, collaborative construction, regional characteristics, and harmonious governance and business. In the fields of approval services, daily supervision, and administrative law enforcement, we will select a number of innovative models, effective practices, and typical experiences of "promoting business ethics to optimize the business environment through the construction of business ethics", and increase publicity, replication, and promotion efforts to enhance the sense of gain for business entities and the people through the good results of business ethics construction.

36. Support and guide the high-quality development of business entities. Research and explore the quality evaluation index system for the development of business entities. Carry out precise assistance for individual industrial and commercial households based on classification, the "Thousand Enterprises and Ten Thousand Factories" assistance action for food production, the three-year action of "Improving Quality and Strengthening Enterprises" for quality and technology assistance, and the action of improving the quality management system certification of small and micro enterprises. Deepen the three-year action plan to enhance credit.

10、 Guarantee requirements

There is only a better business environment, not the best. Optimizing the business environment is an important means to boost social confidence, stimulate market vitality, and enhance development momentum. Market supervision departments at all levels should prioritize optimizing the business environment, strengthen organizational leadership, adhere to problem orientation, adhere to enterprise demand orientation, adhere to reform orientation, innovate work mechanisms, and promote the business environment in the field of market supervision to a new level.

37. Strengthen organizational leadership. The market supervision department should regard optimizing the construction of the business environment as the "top priority" project, improve the leadership mechanism, establish a leadership group for optimizing the business environment, innovate institutional measures, and effectively enhance the sense of gain of enterprises.

38. Smooth channels for reflecting corporate demands. Improve the regular communication and exchange mechanism, and relevant officials of the State Administration regularly hold roundtable meetings to optimize the business environment. They listen to opinions and suggestions from industry enterprises, consumers, experts, grassroots market supervision departments, etc. on optimizing the business environment in person, sort out and analyze key and difficult issues, and improve legal system measures. Continuously implement a regular communication and exchange mechanism with individual businesses. Establish an efficient and convenient communication and exchange mechanism between superiors and subordinates of market supervision departments, and improve the legality, scientificity, and effectiveness of institutional policy implementation. Smooth the channels for market supervision departments to optimize the business environment and provide feedback. Establish an expert database for optimizing the business environment and a business environment supervisor. Market supervision departments at or above the county level should establish a mechanism to optimize the business environment based on the actual situation in their jurisdiction, work needs, and reference the model of the State Administration.

39. Improve the mechanism for researching and resolving corporate demands. Strengthen investigation and research, actively study and solve difficult and key issues that affect and constrain the improvement of the business environment. Strengthen the implementation of responsibilities, improve the mechanism for handling and supervising business environment issues separately, and promote the resolution of difficult problems. For issues that affect the business environment across departments, regions, and fields, we should focus on our responsibilities and actively communicate and coordinate. Strengthen the information technology guarantee for optimizing the business environment, and ensure the operation of databases such as the national enterprise legal person information resource database.

40. Establish a system of "three books and one letter". Accelerate the establishment of the "Three Books and One Letter" system for optimizing the business environment in the field of market supervision (Rectification Notice, Interview Notice, Listing Supervision Notice, Reminder and Urgent Letter) and promote it throughout the system. For behaviors that damage the business environment, such as arbitrary fines and taking bribes, various measures such as rectification notices, interview notices, listing supervision notices, and reminder and urging letters will be taken to order corrections to be made.